Sony has unveiled its latest range of BRAVIA Theatre home audio products, marking a significant step towards bringing the cinema experience into the home. Recognizing the growing trend of streaming services and the increasing preference for watching movies in the comfort of one’s own space, Sony aims to enrich the home cinema experience with its renewed BRAVIA brand.
Drawing from its extensive involvement in the film industry, including the provision of digital cinema cameras, professional monitors, and headphones utilized by industry professionals, Sony has gained deep insights into the needs and desires of filmmakers and content creators. This understanding has guided the development of the new BRAVIA range, which aims to enhance the realism of cinematic content and deliver exceptional picture and sound quality, allowing viewers to enjoy films with the same magic as on the big screen.
Central to Sony’s vision is the integration of TVs, soundbars, and other home audio technologies under the unified BRAVIA brand. This integration offers customers a one-stop destination for achieving the ultimate cinematic experience, characterized by dazzling picture quality and evocative sound, just as the filmmakers intended. The cohesive features and design of BRAVIA TVs and BRAVIA Theatre home audio products simplify the process of selecting and combining components for a complete home entertainment package.
The BRAVIA Theatre line-up, in particular, focuses on delivering immersive cinematic audio for home viewing. Sony’s extensive experience in the film industry has enabled it to understand the nuances of cinematic sound design and replicate the immersive audio experience of a theater within the home environment. By leveraging technologies such as 360 Spatial Sound Mapping, Sound Field Optimization, and Acoustic Center Sync, BRAVIA Theatre products aim to recreate the precise and enveloping soundscapes found in cinemas.
Key features of the 2024 BRAVIA Theatre home audio products include:
– 360 Spatial Sound Mapping: Generates phantom speakers to create a 360 spatial sound experience without the need for physical speakers on the ceiling or walls.
– Sound Field Optimization: Automatically adjusts speaker settings based on room layout for optimal sound quality.
– Acoustic Center Sync: Synchronizes sound with on-screen action for a cinema-like experience.
– Voice Zoom 3™: Enhances dialogue clarity using AI algorithms.
– Optional speakers: Wireless subwoofers and rear speakers for enhanced bass and surround sound.
Moreover, Sony’s commitment to environmental sustainability is evident in its use of recycled plastics in BRAVIA Theatre products, contributing to a reduction in virgin plastic usage.
Accessibility is also a priority for Sony, with features such as tactile indicators and screen reader support in the BRAVIA Connect app aimed at facilitating ease of use for customers with diverse needs.
The new BRAVIA Theatre products are scheduled for release in Malaysia, with availability starting from July 2024 for certain models. Pricing details will be announced at a later date.
For more information, customers can visit Sony’s BRAVIA website, press releases, and promotional videos, which showcase the company’s dedication to bringing the cinematic experience home.
