Consumer electronics brand PRISM+ has broadened its presence in Malaysia with the launch of two major product lines: the U-Series 4K QD Mini-LED Google TVs and the Inspire Series Refrigerators, the first fully customisable refrigerators available in the country.
The announcement marks PRISM+’s continued push into both premium entertainment technology and home appliances, with an emphasis on affordability and design flexibility.
Premium Home Entertainment at Lower Prices
Leading the launch is the PRISM+ U-Series, the company’s latest range of 4K QD Mini-LED Google TVs. Available in sizes from 55 inches to 86 inches, the new lineup is designed to rival OLED quality displays at a more accessible price point, with the entry model priced from RM2,599.
The U-Series employs Quantum Dot Mini-LED technology, which combines ultra-fine backlighting with a Quantum Dot layer to achieve high colour accuracy and contrast. The TVs support Dolby Vision, HDR10+, Dolby Atmos, and Filmmaker Mode, alongside gaming-ready features such as a 144Hz Variable Refresh Rate (VRR) and MEMC Gaming Mode. With Google TV built in, users gain access to more than 5,000 apps, including Netflix, Disney+, YouTube, and Prime Video, as well as Chromecast and Google Assistant voice control.
Each unit comes with a 2.1-channel built-in sound system and, depending on the model, is bundled with complimentary gifts and streaming subscriptions. Pre-orders for the U-Series open on October 3 via Shopee and the PRISM+ website.
Malaysia’s First Fully Customisable Refrigerators
Alongside its TV launch, PRISM+ is venturing further into home appliances with the debut of the Inspire Series Refrigerators. The range introduces customisable glass panels available in five colours — Sky Blue, Pastel Pink, Pastel Beige, Matte White, and Matte Black — allowing homeowners to match appliances to their interior design.
Two models are offered: the Inspire SBS 750 Side-by-Side Refrigerator (750L capacity) and the Inspire FDR 720 Four-Door Refrigerator (720L capacity). Beyond design, both refrigerators feature Multi-Zone Cooling, metal cooling panels for temperature stability, and anti-odour filtration systems to maintain freshness.
Other highlights include inverter compressors for energy efficiency, a True Total No-Frost system, touch panel controls, and a 12-year compressor warranty. Prices start at RM2,999, with pre-orders also beginning on October 3 via the PRISM+ website.
Balancing Innovation and Design
Speaking at the launch, Eric Kam, Country Director of PRISM+ Malaysia, said the dual product introductions underline the company’s mission to make advanced technologies more accessible to Malaysian households.
“PRISM+ continues to push the boundaries of accessible innovation by introducing its first QD Mini-LED Google TVs, delivering premium home entertainment at an exceptional price point. At the same time, the Inspire Series Refrigerators demonstrate our focus on thoughtful design, giving homeowners the ability to customise appliances while benefiting from modern cooling technologies,” Kam said.
With these latest additions, PRISM+ is positioning itself as not only a display technology player but also an emerging home appliance brand with an eye on both value and aesthetics.
