Sony is revolutionizing the way large TVs are packaged, taking a bold step towards sustainability that sets a new industry standard. Enter BRAVIA 9, the 85-inch 4K Mini LED TV making its grand entrance in Hong Kong and Taiwan, wrapped not in traditional polystyrene foam, but in something far more eco-friendly and innovative: Kaneka’s Green Planet™ biodegradable biopolymer.

Picture this: a massive television, carefully cradled in cushioning material molded from Green Planet™, a marvel of biomaterial engineering by Kaneka Corporation. This revolutionary substance isn’t just kind to the environment; it’s a superhero against pollution, effortlessly breaking down into harmless CO2 and water, whether it finds itself in soil or seawater.

Crafting the perfect cushioning for such hefty tech isn’t child’s play. Sony had to get creative, designing intricate molds tailored to Green Planet™’s unique properties. The result? A packaging solution that not only preserves the sleek design of the BRAVIA 9 but also ensures it survives the bumpiest of journeys unscathed.

But Sony’s commitment to sustainability doesn’t stop there. Drawing on years of packaging expertise and cutting-edge simulation technology, they’ve streamlined the process, minimizing material use and part count without compromising on protection.

Interested in learning more about Sony’s sustainability journey with BRAVIA TVs? Check out their dedication to eco-friendly innovation at https://www.sony.com.my/bravia/tv-accessibility.

Driven by their ambitious “Road to Zero” environmental plan, Sony Group is on a mission to achieve zero environmental impact by 2050. With every small step, like embracing Green Planet™, they’re inching closer to that lofty goal, setting a shining example for the industry.

And this is just the beginning. Sony pledges to keep pushing the boundaries, exploring new frontiers in environmentally conscious materials and practices. Because when it comes to protecting our planet, every innovation counts.