Signify (Euronext: LIGHT), the world leader in lighting, announced the start of a nationwide tour for its Philips LED Roving Truck which operates exclusively as a Mobile Showroom, designed to revolutionize the way Malaysians experience lighting. The nationwide tour aims to introduce the latest in smart and sustainable lighting solutions by bringing the products to doorsteps of retailers and consumers. This will provide an opportunity for Malaysians in every corner of the country to experience the latest energy efficient Philips LED lighting that can save up to 60% energy with usage up to 50 years and a range of advanced smart lighting for smart homes, providing various lighting environments to users with different lighting needs.
In a ribbon-cutting ceremony at Le Méridien Petaling Jaya, Sukanto Aich, the CEO of Signify Malaysia alongside Sourav Biswas, Commercial Leader Consumer Channel of Signify Malaysia, accompanied by Signify personnel, Chandrasekhar Vaidyanathan, Business Leader Consumer Asia – Africa and Jagannathan Srinivasan, Commercial Leader Consumer ASEAN, unveiled the Philips LED Roving Truck as it begins the journey to engage the nation over the course of four (4) months, visiting cities and towns with its final stop in the Northern region by the end of June.
Transforming into a dynamic Mobile Showroom, the Roving Truck is geared to showcase the very best that Philips LED has to offer through its wide-ranging lighting solutions, allowing customers to conveniently see, touch and experience the products showcased on-site, providing better satisfaction and stronger foundation in the modern direct-to-consumer market.
From cost and energy-efficient home lighting solutions, the tour across 100 store stopovers with approximately over 5,000 km coverage in Peninsular Malaysia takes lighting beyond boundaries through the Mobile Showroom by showcasing the versatility of Signify’s product range, which includes WiZ Smart Connected lights, Solar lights and the revolutionary Ultra Efficient LED lights, the latest lighting offering by Signify Malaysia.
“We are thrilled about the opportunity to bring the best of Philips LED directly to the doorsteps of retailers and consumers. The Mobile Showroom concept is designed to create an immersive experience, allowing you to explore as well as interact with our innovative LED and Solar lighting solutions,” said Sukanto Aich, CEO of Signify Malaysia.
“This nationwide tour is a testament to our commitment in providing accessible and personalized experiences, ensuring that you can make informed choices about lighting solutions that enhance your homes and lifestyles. We look forward to embarking on this journey and sharing the brilliance of Philips LED lighting solutions with various communities throughout Peninsular Malaysia,” added Sukanto Aich.
The Philips LED Roving Truck is scheduling its stopovers starting from the East Coast, then making its way to the Southern and Central regions before concluding the tour in the Northern states. The public are invited to join on the Philips LED Truck ‘Capture & Share’ Contest on Facebook beginning 25 February 2024 by posting a photo of the Philips LED Roving Truck and tagging two (2) friends with the hashtag #MYPhilipsLighting in order to stand a chance to win exciting prizes from Signify Malaysia. With a RM50 minimum purchase of Philips LED products at retail stores, the public also stand a chance to win exciting prizes with the Gifts-with-Purchase (GWP) promotion.
Residents and businesses are invited to experience the future of smart and sustainable lighting, witness live demonstrations, and engage with lighting experts onboard the Philips LED Roving Truck. Be a part of this Mobile Showroom experience by staying tuned to the latest updates from the official Instagram page of Philips Lighting Malaysia (@philipslighting.my).
