On January 17, the SAP Centre in San Jose buzzed with activity as Samsung Electronics unveiled its latest Galaxy S24 series — attracting media, influencers and industry insiders from around the globe. Banners announcing “Galaxy AI is coming” hung from the arena’s walls, sparking curiosity about a new era of Galaxy, while a photo wall near the entrance pulled in a steady stream of visitors. At the same time, a nearby experience zone was packed with journalists and influencers ready to explore the Galaxy S24 series.

Check out the photos below for a never-before-seen look at Galaxy Unpacked 2024.

Lining Up for Unpacked

Waiting in the Wings

Galaxy Fans React

Step Into the Galaxy Experience Zone

To pre-order the latest Galaxy devices, please click the respective links below:

Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/

Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/